I directed for 2 years the Master on Virtual Museum, supported by the italian Ministery of University and promoted by the Faculty of Architecture of Napoli and from Monumedia. The location was at Villa Arbusto in Ischia, where 20 students studied and worked on creation and promotion of Virtual Museums. During the Master the students had the opportunity to have access to the Monumedia Archive of Virtual Museums: dvd, cd, web site of Virtual Museum scheduled - in collaboration with international Museums, Cultural Heritage organizations, Publishers, and Artists - during the various edition of the Monumedia Festival.
Della Terra is a documentary realized for the Provincia di Caserta. To create a good story of this land I associated cultural heritage to typical products: Reggia di Caserta to the mozzarella, the typical Mela annurca (apple) to the Museum of San Leucio. The frame is divided into 5 parts. At the bottom there are two aerial views. The three frames on the top are more into the details of each item. I am preparing 10 version of the video for the international market.
Occhi has been my first short movie and was shooted in 1991 in Budapest, Hungary. Occhi was made with a B/W Orvo film. The voice over of a man talk about a woman, a love story. The camera start in a room where a man lie on a bed, cross the apartment, meet a dead woman on a chair, open the window and flye over the sky.
I am teaching at Ilas Centre Digital Communication for Cultural Heritage. In these years I have worked in Cultural Heritage creating events, campaigns, digital installation and promoting cities through their monuments and culture. There is a huge work to do to develop the system of Cultural Heritage and this work is to create stories. Good Stories for a very sophisticated public, the wide contemporary public.
The digital languages and technologies are very important to create contemporary stories. My course at Ilas is about it. The students are working with me at the creation of new stories using my method of narrative map.
Job Orienta it's a course of Life Long Learning created for graduates that are for the first time entering the world of work. My lessons were about storytelling applied to digital identities and the web 2.0: how to create a correct identity for the world of work using pictures, text and video on social networks.
The Master Multibec, promoted by the Università di Napoli Federico II, prepare students to became expert in digital languages applied to Cultural Heritage. In the Master I have teached Digital Storytelling applied to Cultural Heritage, and my students at the end of my course were able to create stories using pictures, videos and text animation. We choosed an important Caste of Napoli, The Castel S. Elmo, to work on and they created many videos about its story.
On the road it's a storytelling project developped with the public institution Provincia di Napoli, the Università Suor Orsola Benincasa di Napoli, and the association Confarca and Unasca, to create a video for a campaign on road safety. We created a laboratory that worked on the idea of the Trip with the students of 3 different school from the area of Napoli. The students expressed themselves and their own stories about road experience on motorbike and cars, using my method of the narrative map. At the end of one month of work we created a video that express their experiences and thoughts on the importance of rod safety and relating it with phrases of international writers about their idea of the trip.
Fate di Caserta it's a digital installation produced for the Comune di Caserta.
The installation it's about the origin of the town and it's been screened in 2 occasion: the first one was in Caserta Vecchia and the second one in the school Liceo Manzoni in Caserta.
Three screen were 3 different video shows the event, the old part of Caserta and an animated text.
The Virtual Conservatorium of San Pietro a Majella has been the first Virtual Conservatorium ever. I designed it in 2001 for the Conservatorium of Napoli. It was developped on the platform Active Worlds.
The visitor could interact with the virtual museum getting text, audio and video information about classical music of the '700. The visitor could experience the virtual conservatorium choosing an avatar and chatting with other visitors.
The Muvarc is the Virtual Museum of Contemporary Architecture of Napoli. I designed it for The Mostra d'Oltremare in 2006. The Virtual Museum is based on a technology that let you interact with the 3d building presented in the application: you can walk in the all area and get audiovisual information of each building. The idea was to create an interactive Urban Map that let people to create their own map of the town, to create their own stories of the contemporary architecture of Napoli.
Risorsa Mare is a documentary that I made for the private company Aprima and the institution Provincia di Napoli.An emotional trip around the Gulf of Naples to discover all the economies related to the sea. Capri, Sorrento, Ischia and Napoli are just a few of the places described in the 10 minutes of the video.
This video has been made for the event Career Day Hospitality 2011, created by the University Suor Orsola Benincasa in Napoli, Italia. The Career is focused on Public Institutions and Private Companies that work in the fields of Tourism and Cultural Heritage.
I directed this documentary realized for the Campania Regional County Council and it's about the promotion of the local design companies into international markets. The Seconda Univerità of Napoli - SUN assisted the local design companies in the research of a contemporary mediterranean design style. The video has been presented at the Triennale di Milano and after at the Pan Museum of Contemporary Art of Napoli. To trealize this work collaborated with some international designer such as Andrea Branzi, Patrizia Ranzo, Paola Navone, Salvatore Cozzolino, Isao Hosoe, Ettore Sottsas.
Napoli 2.0 it's a video I made for the Comune di Napoli. I show in this video the strategy of the Comune di Napoli to work on the historical center: it's a stategy focused on urbanistic and architectural objectives and economical development of the area. The name Napoli 2.0 came from the attitude of the Comune di Napoli to talk to the all city, to be open to suggestions and critics; so 2.0 means that the all project have to be intended as a collaborative project, as a social network.
Remix the Classic it’s an installation of Mapping video, proposed for the first time in Napoli in 2009. 20 minutes of digital storytelling installation. A visual poem animated in motion graphic. Remix the Classic. The Classic exist in terms of Re interpretation of the Classic. Re made. Re think. Remix The Classic it’s the Manifesto of the Digital Classic. Thousands of spheres runs around the perimeter of the building creates the suggestion of an old fiesta from the ’50. The language of Remix the Classic, through the technology of the mapping video, recreate the emotions of historical building remixing old forms into new images.
Bagnoli Il Futuro has been realized for the Italian Foundation Fondazione Idis - Città della Scienza.
The video it's about the urban development of Bagnoli, the west area of Napoli. The video is 13 minutes long and is part 3d and part shooted in Bagnoli. The language I used is the picture in picture and the animation of phrases. You can see the video on my youtube channel.
Light your blue is the new installation by Franz Cerami, that has been presented for the first time at Naples during the event Monumedia Light & Vision. The installation has been placed on the cliff in front of Castel dell’Ovo, in Naples, from the 21th untill the 25th of october 2009. The shade Of blue of the installation has been determined everyday by the choice made by users of the site www.lightyourblue.com. Blue is the colour of the sea, the colour of the sky, the color of soul. Everyone has his own blue. Light Your Blue intercepts these emotions, these pictures, making everyone participate with his own blue to create a collective blue, a global blue. The application permits the lighting system to work in total automation,without the intervention of an human operator. The system is based on a Apple computer with a custom software created specifically for this installation. The software switches on the computer at 9.00pm, providing also to turn on the light system with a power interface. Next, the "Light Your Blue" site is contacted through the Internet retrieving the selected tone of blue, and this value is transmitted to a light console through a Ethernet link. The console reads the value and calls one of several light scenes programmed in its memory, one for every tone of blue. At last, at 11.00pm, the software switches off the computer and the light system. Derrick de Kerkhove said, in connection with Light Your Blue, that is a collective and interactive art work, a global art work. This is not to illuminate an object, but to evoke its meaning, to communicate with this object.
After the 1997 to 1999 success, within the "Creativity Journey ,"(project of the Region of Campania Tourist Department), the Monumedia Festival returns, the event which, since its creation, proposed to valorize cultural and historical sites in Naples, assembling digital innovation, design and Cultural Heritage. Monumedia is the annual appointment with the multimedia production concerning Art and Culture, which seeks to combine Digital Innovation, Design and Cultural Heritage. The festival is animated by the use of lights and moving images applied to cultural heritage through installations, interactive light gardens , projections of three-dimensional images on “Castel dell'Ovo”, light installations created by Internet, lunar atmospheres inspired by lightning revisiting of satellite dishes. The 2009 edition of the Festival Monumedia - Borgo Light & Vision intends to propose a rereading of “Castel dell'Ovo” and the whole “Borgo Marinari a Santa Lucia”; this place is from centuries a symbol of Naples and Monumedia wants to come back with a vision enhancing the beauty and uniqueness. Protagonists of the entire event will be the technology, light projections and wall digital images, real three-dimensional
sculptures, beautiful architecture in motion. The event, bring held from October 20th to November 6th,
is promoted by the “Regional Direction of the Minister of Cultural Heritage”and realized with the partnership of the Consortium “Antico Borgo Marinari” . The art director will be Franz Cerami – Digital Artist – who is the ideator as well. For this edition of “Borgo Screen”, there will be three artworks of
Video Mapping realized by Giorgio Rinolfi – Digital Artist (October 22nd), by Franz Cerami (October 23rd) and by Till Nowak – Digital Artist (October 25th), also visible from a distance between 9 pm and 11 pm : old charms of history and legend will be blended with bright and engaging dialogues on the artist’s lit masterpieces.
The Gac caserta project was created by the Regione Campania to promote the cultural heritage of the area of Caserta: I worked creating 3 digital story in collaboration with the schools of Caserta, Casagiove and Maddaloni. The work was based on the idea that the cultural heritage is a vehicle of cultural identity: we worked with the students of these 3 schools to discuss about it, to give them the possibility to discover their cultural heritage and finally their identity as a community. They filmed with us their monuments, streets, museum; we talked about what kind of identity they thought the area should promote. This video is the first of 3 digital story that I have done in the area of Caserta, Casagiove and Maddaloni for
the Regional County Council of Campania. The all work is about how digital storytelling can promote the cultural identity of the area of Caserta.
I directed this promotional short documentary for the City of Napoli. The language I use is called picture in picture and consist in divide the screen in smaller boxes where different contents are shown at the same time. The client presented the documentary in London to some journalist and the feedback was very good;
I think the red neapolitan wine and the mozzarella had some influence on their positive comments on the documentary. The documentary is part of a Campaign that I directed to promote the City of Napoli in London. How to comunicate Napoli in London? What exactly good Londoners find interesting in Napoli? There are some point in common, two to be more precise: music and fine arts. We all have a long story in music and fine arts. And Napoli has beeen always crossed by new cultures and has always remixed these cultures. That could be interesting. Remix is one of the most interesting contemporary concept. Perfect. I started from the idea of Remix. I asked to young designers and young dj's to remixthe two most imortant icons of Napoli: the Vesuvio and the song O' sole mio.I designed the logo of the Campaign and prepared the 2 competition: Napoli Music Remix and Napoli Vesuvio Remix. The video has been made to promote the all idea of Napoli has a contemporary and open palce to visit and stay. A creative town. A town so creative ad open to decide to let some english creative to remix it's own identity.
